DDD news archive

MARCH 2, 2006 - DOUBLE DIAMOND DESIGN (DDD) has been named as a Shoney’s marketing partner. DDD will focus on Local Store Marketing (LSM) creative, direct mail initiatives and strategic input as it relates to LSM. Primary responsibilities include design and print projects.

Shoney’s has been a DDD client since 2003. In the past, DDD’s assignment was to manage Shoney’s direct mail campaigns. The new appointment shifts much more creative responsibility to the 9-year-old agency.

“It’s exciting for Double Diamond to come on board with Shoney’s in this capacity,” says Angela Evans, president of DDD. “We enjoy and appreciate the relationship we have established with Shoney’s marketing team. They have a new, aggressive marketing plan for the company and we’re ready to run with it!”